【Vox】The influencers are burned out, too

英語ニュース多読
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おはようございます。KANOです。本日はこちらの記事から。

The influencers are burned out, too
The particular ennui of being a social media star is a microcosm of what’s happening to us all.

インフルエンサー界隈の話は疎いので読んでみた。

fame

意味 名声, 有名であること

“TikTok is a sign of the future, which already feels like a thing of the past. It is the clock counting down our fifteen seconds of fame, the sound the world makes as time is running out.”

www.vox.com

fame→famousかー。覚えやすい!

cynicism

意味 [U]懐疑的態度, 不信感; 冷笑的な意見, 皮肉; [C]皮肉な言葉.

They seamlessly toggle between their two identities — the real person and the online persona — and speak with a kind of cynicism about tying their livelihoods to a platform that could disappear in an instant.

www.vox.com

不安になりますよね。来年も同じプラットフォームがある確証なんてないし。

scam

意味 (くだけて)〈人〉をぺてんにかける; 〈金〉をだまし取る.

Chase Zwernemann, the manager in Swanson’s story who shows him a QAnon video, has allegedly scammed other TikTokers at a previous content house.

www.vox.com

lucrative

意味 利益が得られる, もうかる (profitable)

And that’s only if you become famous enough to get lucrative brand deals.

www.vox.com

bizarre

意味 〈行動· 外見が〉奇妙な, へんてこな, とっぴな (odd, weird)

He’d been creating delightfully bizarre videos that earned him a following of nearly 200,000, until suddenly the view counts started to drop and it felt like the audience didn’t like him anymore.

www.vox.com

これはねー…ユーザーは飽きやすいからどんどん過激になっていくしかないもんねー

sought

意味 seek の過去形· 過去分詞.

He left the platform and sought therapy for the anxiety he’d developed due to TikTok.

www.vox.com

既出単語だー。この形覚えられん!

bring A up

意味 A〈議案· 問題· 証拠など〉を持ち出す, 提出する; …のことを話し始める [言い出す].

Lots of TikTokers bring this up.

www.vox.com

microcosm

意味 [C] (かたく) 小宇宙; 小世界, 縮図 (⇔macrocosm) .

What’s happening to influencers is a microcosm of what’s happening to everyone.

www.vox.com
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