【The Japan Times】Uniqlo made a bet on comfortable bras. Now it’s paying off.

Uniqlo logo signage 英語ニュース多読
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おはようございます。KANOです。本日はこちらの記事から。

Uniqlo made a bet on comfortable bras. Now it’s paying off.
The firm edged out bra specialist Wacoal Holdings Corp. last year to become the top seller of women's intimate wear in J...

衣服はほぼユニクロです。ブラトップは100%です。いつもお世話になってます。

rarity

意味 希少性

The success means Uniqlo is now positioned to be a big player in women’s underwear, a rarity among apparel giants such as Zara, which have not focused as much on undergarments as it is a complex and fragmented sector.

www.japantimes.co.jp

確かに。サイズ感とか難しいもんな。アップデートでサイズ合わなくなったとか口コミでよく見かけるし。

convey

意味 〈人· 言動· 口調などが〉〈情報· 感情· 思考など〉を伝える, 伝達する, 知らせる

“When a T-shirt’s quality has improved, that’s hard to show. But it’s easy to convey small upgrades in a bra.”

www.japantimes.co.jp

Retail trends during the pandemic also show that there’s continuing demand for wireless bras.

www.japantimes.co.jp

これは運がよかった。外出しないのにワイヤー入りなんて着けないもん。

second half

意味 下半期

In the U.S, bra sales fell 1% in the second half of 2020, compared to 19% for the overall apparel industry, according to New York-based market research firm NPD.

www.japantimes.co.jp

dabble

意味 (道楽半分に) <仕事· 政治· 株などに> 手を出す, 首を突っ込む <in, with, at>

While the company dabbled in different types of bras initially, now Uniqlo does not have any wire bras in its product line-up, Takenokuchi said.

www.japantimes.co.jp

結構定番だったものがなくなるの、ユニクロあるある。コットン100%のブラトップは今webshopでしか買えなかったりね。

clasp

意味 (バッグ· ネックレスなどの) 留め金

Instead, it’s continued to adjust and develop its flagship wireless bra, the 3D Hold, every year, for example by adding more sizes or altering the back clasp.

www.japantimes.co.jp

replicate

意味 〈研究 (成果) など〉を再現する, (同じ結果になるか) 検証する

Founder Yanai has staked future growth for the brand overseas, though Uniqlo faces major challenges in replicating its Asian success globally.

www.japantimes.co.jp

fiscal years

意味 会計年度

The brand has historically struggled in Western markets — its North America operations, which include the U.S. and Canada, hasn’t been profitable for at least the last five fiscal years.

www.japantimes.co.jp
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