【The Business of Fashion】Will the At-Home Manicure Survive the End of Lockdowns?

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Will the At-Home Manicure Survive the End of Lockdowns?
Kits for do-it-yourself manicures, keratin treatments, hair dye and more saw success in a world where salon doors were c...

セルフネイルやりたいけど、在宅なので、ハンドケアしまくって常に素爪をきれいに保つ方が今の自分にあってるのよなー。たまにラメ塗りたくなるけどw

indulgence

意味 [U] ふけること; ほしいままにすること ; [C]道楽, 楽しみ

In a more normal world, indulgence and relaxation often comes in the form of a visit to a salon or spa.

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replicate

意味 〈研究 (成果) など〉を再現する

It was good news for brands that create products that replicate the salon or spa experience at-home, such as keratin treatments, hair dyes, manicure or pedicure kits and more.

www.businessoffashion.com

セルフヘアカラーもコロナで伸びたもんねー。個人のネイルサロンはどれだけ廃業したんだろ…。

lingering

意味 [[名]の前で]長引く, ぐずつく; 名残惜しげな; なかなか消えない〈疑惑など〉.

“Some people returned to the salon as soon as they could, but I think we are going to see a lingering tail of growth for these categories,” said Tiffany Hogan, principal analyst, beauty and apparel at Kantar.

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onslaught

意味 (処理しきれないほどの) 大量; 殺到; [an ~ of A]おびただしい数の A.

The onslaught of growth these brands faced meant that quick business adjustments were necessary, whether it was rolling out new products or new services.

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この一文、関係ないけどクレベリン思い出したw

ethos

意味 (かたく) (特定の民族· 時代の思想· 慣習などを特色づける) 精神, (文化的) 特色; (集団· 個人の) 気質.

The summer and fall were spent developing the brand, its packaging and ethos before a January 2021 launch.

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evaluate

意味 …の良し悪しを評価する, …を査定する; [~ wh 節]…かを評価する

With that, brands are evaluating how to position themselves in a post-pandemic world.

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splurge on

意味 …に散財をする

“We don’t see them in conflict at all,” said Brownsell, noting that many customers will splurge on an in-salon treatment once or twice a year, and use at-home products to touch up their style throughout the rest of the year at a lower price point.

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