【The Japan Times】Japan’s growing cider industry presses on through adversity

おはようございます。KANOです。

本日はこちらの記事から。

Japan’s growing cider industry presses on through adversity

Bars, breweries and even a bilingual magazine are helping the apple-based beverage find a new, appreciative audience acr...

炭酸水好きです。断酒が続いているのも炭酸水のおかげ。昼夜だけにしてますが常に飲んでいたいくらい。

Forecast
resurgence
profile
adopted
strides
participate
awareness
astringency
experimentation
its infancy
vague

Forecast

意味　[C] ＜時期· 事などに対する/…という＞（天気· 数値などの）予報, 予想

Nikkei Trendy magazine even included domestic craft cider on its “2021 Hit Forecast Ranking,” where the beverage came in at No. 18 (out of 30).
www.japantimes.co.jp

resurgence

意味　復活

“I’d worked in publishing in Japan for many years when I began noticing a resurgence of cider and its popularity in the U.K. and U.S. I thought the same could happen in Japan,” says the British-born Reeve.
www.japantimes.co.jp

profile

意味　世間の評価, 一般の人々が持つ印象, 注目度

Hoping to raise the country’s cider profile, Reeve started researching the cider market here and published the first issue of InCiderJapan in December 2017.
www.japantimes.co.jp

adopted

意味　採用した

Moreover, further confusion may arise from the fact that Japan adopted the French pronunciation, “cidre,” (shīdoru in Japanese) rather than the English “cider.”
www.japantimes.co.jp

そんな経緯があったんですね。

strides

意味　[通例～s]進歩, 発展

Reeve has been making strides, both for the drink and his own career.
www.japantimes.co.jp

participate

意味　参加する

Farm & Cidery Kaneshige is one of the Nagano cider makers planning to participate this autumn.
www.japantimes.co.jp

awareness

意味　意識

“While the impact from COVID-19 has been serious, we see it as an opportunity to improve the awareness of our staff. The Japanese cider scene is a very interesting place to be.”
www.japantimes.co.jp

astringency

意味　渋味

It’s run by Hikaru Takeda, who notes that while Japan has many apple varieties, they are usually sweet and lacking acidity or astringency.
www.japantimes.co.jp

experimentation

意味　(かたく) ＜…に対する＞実験 (作業)

However, he says this can also be seen as a chance for experimentation.
www.japantimes.co.jp

its infancy

意味　[しばしば its ～]（発達の）初期, 揺籃（ようらん）時代

“Cider in Japan is in its infancy, so there are only a limited number of choices for brewing, such as the type of apples and yeast,” he says, offering some insights on the future direction of Japanese cider from the hospitality industry’s side.
www.japantimes.co.jp

vague

意味　〈考え· 感情· 言葉などが〉漠然とした, あいまいな, はっきりしない, 不明確な

“On the other hand, because the standards are vague, there is a lot of freedom, which allows for interesting products to be created as ideas arise.”
www.japantimes.co.jp