【The Business of Fashion】Uniqlo Made a Bet on Comfortable Bras. Now It’s Paying Off

英語ニュース多読
スポンサーリンク

double down

意味 to make a stronger commitment to a strategy or course of action, especially one that may be dangerous

Much of the success in underwear was the result of Uniqlo’s decision to double down on producing wireless bras as early as 2011, years before a global shift toward more comfortable styles including sports bras and bralettes took hold.

www.businessoffashion.com

マイナスの意味の熟語じゃないんだなー難しいw

profitable

意味 〈会社· 事業などが〉もうかる, 利益を生む

The brand has historically struggled in Western markets — its North America operations, which include the US and Canada, hasn’t been profitable for at least the last five fiscal years.

www.businessoffashion.com

Underwear sizing may also be tricky, given more diversity in body shapes in the West.

www.businessoffashion.com

欧米のサイズ幅は大きいもんなぁw

be there for

意味 (話) 〈物· 事が〉(…するために/人のために) ある; 利用できる, 〈人が〉いる, 力になってくれる

She opts for them over bras from brands like Target or Old Navy due to Uniqlo’s quality, and though they do not give hold or support, “I think that’s what they are there for.”

www.businessoffashion.com

こういう熟語が難しいのよなー。

タイトルとURLをコピーしました