【The New York Times】TikTok, the Fastest Way on Earth to Become a Food Star

英語ニュース多読
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おはようございます。KANOです。本日はこちらの記事から。

TikTok, the Fastest Way on Earth to Become a Food Star (Published 2021)
The app offers explosive growth for content creators. Gen Z cooks are taking advantage.

tiktokは受け付けなくて、どんな短い動画でもyoutubeで見たい派なんだけど、ファスト○○優勢なので少数派になっていくんだろうなー。

traction

意味 (米) (政策· 候補者などへの) 支持.

He would share the things he made to Instagram, but never gained much traction.

www.nytimes.com

accrue

意味 (ある期間にわたり) <人などに/…から>〈利益· 権力などが〉(自然に) 増加する; 生じる; 〈利息· 資本などが〉(徐々に) 増える <to/from>

Within 24 hours of posting his first TikTok, however, he had accrued tens of thousands of followers.

www.nytimes.com

これはワクワクしたでしょうね。プラットフォーム変えてみる柔軟性も見習いたいもんですw

pastime

意味 [C]気晴らし, 娯楽

But food content exploded on the platform in early 2020, when millions of people were stuck at home during quarantine and cooking became a pastime.

www.nytimes.com

そうだっけ…?と時系列思い出してみたら、中国語勉強していた2019年には中国で当たり前に料理コンテンツが人気だったから、もっと早くに流行った印象を持ってました。世界的にはまさに2020からなのねー。

outstanding

意味 並外れた

“The thing that makes TikTok outstanding compared to any other platform is the speed of scale,” said Eunice Shin, the head of media and entertainment at Prophet, a growth strategy firm.

www.nytimes.com

trajectory

意味 (一般に) 道筋, コース

“If something goes viral, you can go from zero to millions of followers in a matter of months. That’s really hard to do if you take a traditional trajectory.”

www.nytimes.com

seize on

意味 seize on [upon] A(自分に有利なので) にわかに A〈考え· 意見など〉に強い興味を示す, A〈機会· 口実など〉に飛びつく.

No one has seized on this opportunity faster than members of Gen Z.

www.nytimes.com

buck

意味 [C] (米· 豪· ニュージー· くだけて)1 ドル (dollar)

Creators on TikTok can earn anywhere from a few bucks to millions of dollars.

www.nytimes.com

Ultimately

意味 最終的に

Ultimately, what they want is to build their own businesses, whether by launching a cookware line, publishing a cookbook or opening a restaurant.

www.nytimes.com

What they don’t want is to work for someone else.

www.nytimes.com

いい文章ですね。そしてこういう世代がうらやましい。

スキルとプラットフォームがあれば稼げるんだから「雇われる」なんて無駄に思えるよね。氷河期には眩しすぎるぜw

conventional

意味 (時に非難して)(人· 考え方· 行動などが)型にはまった, 月並みの, ありきたりの; 昔気質 (かたぎ) の

Many say their lack of conventional training is a key part of their success.

www.nytimes.com
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