【CNBC】Impossible Foods, Beyond Meat battle to achieve price parity with real meat

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Impossible Foods, Beyond Meat battle to achieve price parity with real meat
Beyond Meat and Impossible Foods are perfecting plant-based meat products to have taste and texture similar to animal me...

いつか食べてみたいけど…料理しないからどこかの日本の外食チェーン店で導入してくれないかなー。

aid

意味 (資金· 労力などを提供して)〈国· 人など〉を援助する, 支援する (報道などで好まれる語で, 日常語としては help を用いる)

The popularity of plant-based meat products from companies such as Beyond Meat and Impossible Foods has skyrocketed in recent years, aided by availability everywhere from supermarkets to Burger King and Starbucks.

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attract

意味 〈人· 物· 事が〉〈興味· 注意など〉を引きつける, 呼び寄せる; 〈人〉を魅了する (しばしば受け身で)

“You look at the plant-based category, and millennials and Gen X are attracted to it for health reasons and sustainability reasons,” said Rupesh Parikh, a senior analyst of food, grocery and consumer products at Oppenheimer & Company.

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However, one of the biggest deal breakers for potential consumers of plant-based meat is the higher price compared with actual meat.

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そうだよねぇ…せめて同価格にならないと庶民にはどうにもね…。

obstacles

意味  障害, じゃま, 妨害 (hindrance)

Getting alternative meat to taste similar to animal meat equivalents is one of the primary obstacles that stands in the way of plant-based products, Barroso said.

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語源は [ ob (…に対して)stacle (立つ) ]これは覚えやすい気がする。

processing

意味 [U]処理; 加工

A second challenge for companies is the processing costs of making plant-based meat the same texture as animal meat, she added.

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parity

意味 (給料· 権利· 力などが) 同等であること (equality)

He predicted that with these initiatives, a price parity can be seen around five years from now.

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