【The Japan Times】Ado’s defiant hit is a coming-of-age moment for Japan’s Vocaloid culture

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Ado's defiant hit is a coming-of-age moment for Japan's Vocaloid culture
Ado caused a moral panic in Japan with her catchy and rebellious track 'Usseewa,' a track influenced by the cultural con...

まともに聞いたことないんだけど(恥ずかしくなってしまう)今中高生だったら刺さってたろうなーと思う。

magnify

意味 〈レンズなどが〉〈物〉を拡大する; 〈声など〉を大きくする (enlarge)

This is music that was made to make your parents worry, magnified on a national scale.

www.japantimes.co.jp

“Since I’ve become more famous than before, my words reach many, many more people than before,” Ado says. “I have to choose what I say carefully, because I don’t want to hurt anyone.”

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若い子の方が落ち着いて発言するよね。ビリー・アイリッシュしかり。客観性ちゃんと持っててすごい。

cautious

意味 [U]用心 [注意] 深さ.

If I had to describe Ado in one word, it would be “cautious.”

www.japantimes.co.jp

These songs were then uploaded to sites such as Nico Nico Douga, creating an alternate pop landscape with its own signature sounds, stars and customs.

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発表しやすいプラットフォームがあるの、本当にいいよね。シビアな世界だろうけど。

“They all hid their appearance and name. They just showed their appeal through singing. I thought, I could do that.”

www.japantimes.co.jp

私はVtuberなどの文化にははまらないだろうけど、この理由はぐっと来た。昭和の時代も顔出ししてなかった歌手たちはこういう理由だったろうし。

eventually

意味 (一連の出来事について) 結局, ついに; (将来の状況について) 最後には, ゆくゆく (は) (否定文には用いない; 順番が 「最後に」 の意味では finally を用いる)

So Ado went down that path, recording in her closet using a basic setup, before eventually connecting with Vocaloid producers such as Kujira and jon-Yakitory to create original tunes in 2019, both of which enjoyed some viral success.

www.japantimes.co.jp

いやー、ほんと、いい加減覚えたいeventually。

staple

意味 主要素, 主要部分; お決まりのもの, 定番

Scene staples such as Kenshi Yonezu and the utaite artist Reol became pop stars in real life.

www.japantimes.co.jp

cling to A

意味 A〈考え· 信念など〉にこだわる, 固執する

“Usseewa” is only available digitally — another noticeable shift in a country still seen as clinging to physical formats.

www.japantimes.co.jp
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